Junction Craft Brewery

Supporting each other

Sitting at a large, repurposed drafting table in the middle of the taproom at Junction Craft Brewery, I shared a “Raspberry Berliner Weisse” from their “Derail Series” with Jamie Perry, one of their sales reps. Jamie let me in on what his craft beer lifestyle involves: “I like to find interesting craft beers when I’m out,” he said. “I love going to a bar and letting the bartender make a selection for me, based on the style I am looking for.

“What’s really great about craft beer though, is the tightly knit community it is: everyone knows everyone, and we all support each other.”

A Craft Beer Lifestyle: Why PairingwithBeer?

Shall I Insta?

Craft beer lifestyle?

In the summer of 2017, I was encouraged to start an Instagram profile, and was told, “Do it on craft beer – you know so much about craft beer!”

On Instagram, there were already tens of thousands of people posting pictures of beers they drank. Some were posting their own reviews, some simply a picture, some with a gimmick, such as a beer-drinking dog: “Why do we need another one of these guys?” I quickly thought.

“We don’t,” was the resounding conclusion.

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