PairingwithBeer

Craft Beer Lifestyle Blog

The Gift of Craft Beer for Christmas

December 4, 2020 / / 0 Comments
Giving the gift of craft beer for Christmas: Indie Ale House sets an example of the type of craft brewery you should focus your efforts on when creating Christmas gift of beer.
Giving the gift of craft beer for Christmas: Indie Ale House sets an example of the type of craft brewery you should focus your efforts on when creating Christmas gift of beer.

New strategy: an Indie-roused Christmas gift idea

Last year around this time, I published an article about Christmas gifts for the craft beer lover. I focused the article on items that were connected to the craft beer scene, but were not beer themselves. The logic was simply that purchasing beer for a craft beer drinker can be easy to get wrong: avoid that possibility by focusing on beer swag, fashion, learning aids, and other beer-related accessories.

But what do you do if you really don’t know anything about craft beer, but are stubbornly keen to purchase your craft beer-obsessed friend or family member beer that they are really going to be happy and surprised to receive?

I recently received a package from Indie Ale House with a nice selection of craft beer. Receiving it suggested to me (given the season and what was on my mind – answering the above question) a way to create a Christmas gift of beer for the craft beer lover I hadn’t really considered previously, and I quite like it.

Continue reading
Sharing is caring:

Define Your Craft: Craft Beer Collaborations are Bringing “Craft” into Higher Relief

November 20, 2020 / / 0 Comments
Craft beer collaborations: the "All Together IPA" initiative from Weathered Souls Brewing and the "Black Is Beautiful Stout" initiative from Weathered Souls Brewing are making craft breweries define their Craft by action.
The “All Together IPA” initiative from Weathered Souls Brewing and the “Black Is Beautiful Stout” initiative from Weathered Souls Brewing are asking craft breweries to define their Craft by action.

The ‘Surplus’ of Collaboration Brews

As a craft beer aficionado, whenever a pair of breweries get together to collaborate on creating a beer, it’s always an extra-special, sought-after release. These beers, in the eyes of the beer-holder, contain an ‘extra;’ a surplus of enjoyment beyond that of the (non-collab) beer beside it on the shelf. Craft beer collaborations are seen in a slightly different way, as if you’re getting a two-for-one; an additional greatness from the combined forces of the respective breweries.

Of course, the experience, in the end, never really lives up to the hype you created in your head (although that is true for everything, I believe). And of course, just because two breweries work together, does not necessitate they’ll do so well or successfully. But there’s clearly that special sort of allure with a brewery collaboration beer release.

Continue reading
Sharing is caring:

The New Normal? How Toronto Hospitality in COVID-19 is adapting

June 12, 2020 / / 0 Comments
One of the beer fridges at 4th & 7, stocked full of beers to-go, a new possibility during the COVID-19 pandemic.
One of the beer fridges at 4th & 7, stocked full of beers to-go, a new possibility during the COVID-19 pandemic.

Faced with uncertainty

“The new normal”: a phrase many of us had gotten used to saying in recent months. And then the murder of George Floyd made how truly “new” whatever “normal” might become in the future. I had written most of this article, about how Toronto hospitality in COVID-19 is adjusting, prior to that horrific event, but happily put the publication of this on hold to focus my attention where it was needed most – on listening and learning about the black experience in North America, and lending my voice when appropriate to protesting social injustice and systemic racism.

While I continue to try to do whatever role I believe is helpful to this fight for justice, I also need to return some energies back to this – to shining light on some local businesses from the hard-hit hospitality industry in Toronto during the pandemic.

It is, I must admit, a bit ironic, that the day I go to publish this, the majority of the Ontario market reopens many of the hospitality establishments across the province, in a limited capacity, of course. Toronto though is not included in today’s reopening. Thankfully, my article remains somewhat relevant…

Well, it’s relevant either way, really – some changes are probably here to stay.

Continue reading
Sharing is caring:

Common Good Brewing Company

April 17, 2020 / / 0 Comments
The large sign that hangs over the entrance to Common Good Brewing Company.
The large sign that hangs over the entrance to Common Good Brewing Company.

“It’s a conduit or mechanism…

It was different sort of interview with Ajeet Grover, VP of business development and community relations at Common Good Brewing Company, when we sat down only days after the NBA had shut down its season, triggering the shutdown of much of North America due to the COVID-19 outbreak. While we could not avoid speaking about the pandemic (which we will get to below), I was still also interested to hear his response to my favourite question: Is there such a thing as a craft beer lifestyle, and, if so, how would you define it?

Ajeet was quick to respond: “Ya, I definitely think there is such a thing as a craft beer lifestyle. I think it really centres around the notion of ‘community’… About using craft beer as a conduit or a mechanism to bring people together.

“To us, craft beer is about people, about our relationships – which makes this current crisis so frustrating and challenging, because, you know, craft beer is something to be shared and enjoyed with others. It’s not the same when you’re drinking a beer by yourself at home – it’s ok, but…

“To us it’s all about community – and that’s also what Common Good is about: we’re a partnership-driven business, we’re about working with everyone – other businesses, charities, other breweries… Our unique business model [Common Good produces its own beer, as well as other beer for contract brewers] puts us central into the craft beer community because we’re on the ground working with so many other people in our industry.

“And that’s a big part of what the craft beer community is, is other people who are working in it and doing their best to make great products and get it out there to share it with all the great beer lovers in Scarborough, Toronto, and beyond.”

Continue reading
Sharing is caring:
« Older posts

© 2024 PairingwithBeer

Theme by Anders Noren — Up ↑