The ‘Surplus’ of Collaboration Brews
As a craft beer aficionado, whenever a pair of breweries get together to collaborate on creating a beer, it’s always an extra-special, sought-after release. These beers, in the eyes of the beer-holder, contain an ‘extra;’ a surplus of enjoyment beyond that of the (non-collab) beer beside it on the shelf. Craft beer collaborations are seen in a slightly different way, as if you’re getting a two-for-one; an additional greatness from the combined forces of the respective breweries.
Of course, the experience, in the end, never really lives up to the hype you created in your head (although that is true for everything, I believe). And of course, just because two breweries work together, does not necessitate they’ll do so well or successfully. But there’s clearly that special sort of allure with a brewery collaboration beer release.
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