A Craft Beer Lifestyle: Why PairingwithBeer?

Shall I Insta?

Craft beer lifestyle?

In the summer of 2017, I was encouraged to start an Instagram profile, and was told, “Do it on craft beer – you know so much about craft beer!”

On Instagram, there were already tens of thousands of people posting pictures of beers they drank. Some were posting their own reviews, some simply a picture, some with a gimmick, such as a beer-drinking dog: “Why do we need another one of these guys?” I quickly thought.

“We don’t,” was the resounding conclusion.