Craft Beer Lifestyle Blog

Tag: toronto (Page 1 of 2)

Granite Brewery

Welcome to Granite Brewery, established in 1991, making it one of Toronto's original craft breweries.
Welcome to Granite Brewery, established in 1991, making it one of Toronto’s original craft breweries.

From one family’s love…

When I sat down with Mary Beth Keefe, head brewer at Granite Brewery, I asked her whether she believed there was a ‘craft beer lifestyle,’ and, if so, what that might mean to her. Being a part of a family business with a history, like Granite Brewery, means that she’s been on payroll since she was 11 years old. If anyone might have a hint at what a craft beer lifestyle is then, it’s got to be Mary.

“The way that I’m interpreting that question is – well, I pretty much only exclusively drink Ontario craft beer. I just love the idea of supporting local and the people in my local industry.

“And that’s something that I’m blown away by on a daily basis almost: if you need help from another brewery, like Amsterdam for instance, I’ve gone to them many times, because I’m known for being last minute,” which we chuckle together about before she continues, “And, so – I’m going to brew a beer tomorrow, and I’m like, ‘Oh my God, I don’t have any of this grain!’ There’s no way of getting it in time, so I’ll ask Ian at Amsterdam if he happens to have any. He’s always like, ‘Oh ya, for sure – just take it.’ And he’ll just give me the grain.

“Or hops – that’s happened before – I couldn’t find Azacca hops, and Great Lakes just gave me the hops. It’s always like this. Just everyone always willing to help; if you have any questions, they’re always willing to give you the answers or give you their advice or whatever. So just being like that, as well, being helpful and doing what you can for the people – that’s the craft beer industry…

“I don’t know – just, I love my job… I don’t know, it’s just such a great industry to be a part of.”

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Folly Brewing

Looking up at Folly Brewing.
Looking up at Folly Brewing.

The newest thing…

At a high-top table at the far end of the brewpub, I sat across from John Jenkinson, head brewer at Folly Brewing. I asked him what he thought a ‘craft beer lifestyle’ might be.

“There’s this consumer aspect where people always want to try new things,” John told me. “There’s different threads of tension that pull in all sorts of different directions: one is a push to try new things, and so breweries want to have all these innovative new styles – people don’t want to buy the same thing over and over again – so core brands kind of get left behind to a certain extent because the craft beer drinker wants the newest IPA or the newest sour.

“I don’t think everybody’s like that though. People also just want good quality, and something reliable, which is why I always have Wellington Brewery‘s Helles in my fridge – it’s my go-to.

“And then there’s the hyper-locality, trying to support the people around you. Knowing where the money I spent is going. That may be the most romantic, and I like that aspect the most – keeping the dollar in the community… And I see that more and more as more breweries continue to pop up: there’s a greater and greater push towards that locality, and a stronger sense of community because of it.”

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Laylow Brewery

Laylow Brewery x Young Animal brewpub.
Laylow Brewery x Young Animal brewpub.

Connecting people…

Sitting at a 4-top table in the front area of the brewpub, I spoke with co-owner and head brewer of Laylow Brewery, Colin Weadick, about what a ‘craft beer lifestyle’ might be.

“I think, the one thing that’s really nice about it is that there’s a sense of community,” he began. “Even here, a lot of people are really surprised that we make the beer in the kitchen. They think beer is made in a factory; it’s like this massive industrial process: it’s not. It’s like food, you can make it at home. I think it’s important that people see the connections between things – where is your stuff made?

“At the end of the day it’s made by people somewhere. With an aspect of local it’s just easier: people can come by and be like, ‘That’s the person who made the beer’… Especially now that our lives are so detached – you can buy everything on Amazon; you don’t think about who makes your stuff or how it gets there – the doorbell rings and there it is.

“It’s just naturally easier to see those connections the more local you are, and the more detached you are, the less you kind of care. It’s so easy to just not care about people and community these days. We live in such an isolating world that it’s important to see these connections when you walk down the street and you see your neighbours, you know?

“You live a better quality of life when you have a more active, social lifestyle, when your connected with your friends and community. A craft beer lifestyle – or craft everything lifestyle – is important because it helps you connect with people.”

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Blood Brothers Brewing

The Blood Brothers Brewing garage door to their patio.
The Blood Brothers Brewing garage door to their patio.

Joining the family…

While sharing a pint on the Blood Brothers Brewing patio with co-owner Brayden Jones, he gave me a piece of what he thought a ‘craft beer lifestyle’ might be. “I mean, I think for us it kind of goes with our whole motto of ‘joining the family,’ and craft beer lifestyle is very hyper-local for us,” he began.

“It is a community in the way that like if it goes beyond the borders of our city, like when we get invited to festivals out of town, which is a part of that community and their lifestyle, I think that’s pretty cool because we don’t need to be some big company that’s distributed everywhere. We can still be small and be recognized in that community which is on the other side of our country.

“But ya – huge on community, I think – you know, without our neighbours coming and supporting us, then we’d only be busy on the weekends when out-of-towners come to see what’s it’s all about. And then they wouldn’t be coming if it wasn’t for our community first supporting us, so that’s the lifestyle in itself: it’s the local camaraderie with our neighbours and our city.”

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