Joining the family…

While sharing a pint on the Blood Brothers Brewing patio with co-owner Brayden Jones, he gave me a piece of what he thought a ‘craft beer lifestyle’ might be. “I mean, I think for us it kind of goes with our whole motto of ‘joining the family,’ and craft beer lifestyle is very hyper-local for us,” he began.

“It is a community in the way that like if it goes beyond the borders of our city, like when we get invited to festivals out of town, which is a part of that community and their lifestyle, I think that’s pretty cool because we don’t need to be some big company that’s distributed everywhere. We can still be small and be recognized in that community which is on the other side of our country.

“But ya – huge on community, I think – you know, without our neighbours coming and supporting us, then we’d only be busy on the weekends when out-of-towners come to see what’s it’s all about. And then they wouldn’t be coming if it wasn’t for our community first supporting us, so that’s the lifestyle in itself: it’s the local camaraderie with our neighbours and our city.”